About us
About us?
Our story
Our story
PETX is an innovative start-up born in Italy from the meeting of years of experience in the pet industry with youthful enthusiasm and drive, united by a common passion: animal wellbeing.
We brought together different skills to shape a new idea: a brand that combines accessories, food and technology in a single integrated vision.
Our vision
Our vision
To become a national benchmark in innovation for the pet world, creating products that concretely improve the lives of animals and the people who love them.
To unite research, design and responsibility to build a future where every animal can live better, every day.
Our mission
Our mission
To design and develop innovative, safe and functional products for the wellbeing of pets, combining research, certified materials and Italian design.
We support owners, professionals and companies with reliable, quality solutions designed to improve animals' lives every day.
Our values
Our values
At PETX, values aren't words on a wall. They're daily choices. They're how we design, listen, improve. They're the compass that guides us as we build a new way to care for animals.
Empathy
We put animal wellbeing at the center of every decision. We observe them, listen to them, respect them. Because every animal has a voice, and we want to understand it.
Continuous innovation
We never stop. Every day we invest in research, testing and development to anticipate tomorrow's needs.
Functionality
Every PETX product is born to respond to a real need. We don't chase trends: we design tools that truly improve daily life.
Expertise
We collaborate with veterinarians, nutritionists, designers and engineers to develop solutions based on scientific evidence, tested and reliable.
Responsibility
We choose safe materials, sustainable processes and transparent supply chains. Because animal wellbeing goes hand in hand with respect for the environment.
Trust
We are reliable partners for families, professionals and companies. We build relationships based on transparency, listening and quality.